Building Your Strategic Marketing Strategy
We start by asking you the following questions:
- ✔ What story would you like your brand to tell?
- ✔ Does your brand have an emotional impact?
- ✔ How are you sharing your story with your target audience?
- ✔ How are you sharing your story with the world?
Research
Insight gathering, positioning exploration, creative briefs and evaluations, and communications impact tracking through research studies and focus groups. We use this research to provide context to the strategy we develop.
Content Audit
Full indexing of website, social, and other content – Determining what assets are working, what needs improvement and what should be removed or consolidated.
Brand Strategy
Crafting the positioning, messaging platforms, and visual identity that best align with your values, strengths, and audience – truly bringing your mission to life.
Content Strategy
What stories are we going to tell? Who are we going to tell them to and how? What platforms does it make sense to tell them on?
Marketing and Communications Strategy
We help you funnel your followers – creating awareness, engaging them, and inspiring them to: act, donate, follow, share, signup, and convert to your cause.
Digital Strategy
We create and implement a digital strategy, including: email direct marketing, influencer marketing, social media marketing, social media optimization,. We develop and run editorial calendars to make sure your social media channels are integrated with your other marketing and communications. We’ve grown and cultivated multiple communities from zero to thousands.
Rebranding
Think of your brand identity as how your audience perceives you. Without a comprehensive, well-defined brand identity, your audience might not understand who you are. In the end, you need to make a personal connection. A solid brand identity can be the critical groundwork for developing your audience’s loyalty, customer retention, and a competitive advantage.
We create content for a real-time marketing environment that thrives on authenticity, consistency and credibility.
Content Production
We produce social graphics, memes, photos, and illustrations and marry them with copywriting to make sure your social media channels, website, blogs, pitches, emails, advertisements, collateral, events, decks, and speeches are all working as hard as they can to convey your mission and activate your community. We craft content that people will share and which clearly communicates your brand’s goals, mission, vision and priorities.
Data Visualization
We bring your data to life in easy to understand ways by creating marketing materials, infographics, and more.
Website Development
Our web development teams craft user-friendly front ends powered by backends that integrate CRMs, fundraising tools, ecommerce platforms, email marketing systems, marketing automation, and APIs like Salesforce, Stripe, Shopify, Mailchimp and more. We also conduct user testing to ensure that what we are building delivers on the intended user stories and user flow.
Our goal is to help our clients craft brands that stand for something, and to position their brand to not only stand out from their competitors, but to stand at the forefront of their target audience.
Brand Positioning
Brand positioning is defined as the conceptual place you want to own in the target market’s mind — the benefits you want them to think of when they think of your brand. Positioning is the practice of designing a product, service, or brand to have a unique selling proposition relative to the competition. Positioning ranges from brand recognition and quality to pricing, convenience and customer service.
Partner Relationship Management
Sometimes your biggest channel is in your own backyard. Corporate sponsors, board members, foundations, major donors, media partners, and even prospects — we help make sure you provide them all with the tools and content they need.
Community Management
We manage conversations across social, mobile, and all other digital channels.
Influencer Outreach
We tap influencers in our network and leverage them for your mission. We make sure your cause is a match for their passions and then activate them to post, blog, create a video, host your event, or be an ambassador who inspires their followers to become your supporters.
We create truly unique and results-driven events to showcase your brand and inspire action. We also create event concepts, conceptualize event design, plan, manage, promote, and implement events to drive brand awareness and support and to raise funds for various causes and initiatives. We customize events for your needs, whether it be an intimate gathering, workshops, networking meetings, or large scale fundraising events with over 1,000 attendees. Our services include: event planning and execution, sponsorship management, and vendor relations. We customize and tailor our event packages to meet your organization’s specific priorities and goals.
Brand Identity & Digital Marketing Packages
BRAND IDENTITY
- BUSINESS CARD
- LETTERHEAD
- FLYER
- FOLDED BROCHURE
- EMAIL TEMPLATE
STARTER
- MARKETING AUDIT
- COPYWRITING
- MARKETING AND SALES CONSULTING
- STRATEGY BUILDING
- SOCIAL MEDIA TIP SHEET
GROWTH
- DEDICATED ACCOUNT MANAGER
- CONTENT CREATION & COPYWRITING
- STRATEGY BUILDING
- MARKETING & SALES CONSULTING
- CAMPAIGN PLANNING
- MARKETING AUDIT
- BI-WEEKLY ACTIVITY REPORT & REVIEW SESSIONS
- GROWTH MARKETING PLAN DEVELOPMENT
- GOOGLE ANALYTICS DASHBOARD SETUP & MONTHLY ANALYTICS REPORT
- BRAND IDENTITY PACKAGE